21 Aug
Rise of the Social Media function
A good post by Michael Gerard of IDC on the potential uses of social media within B2B marketing organisations. His suggestions include: Establish a direct, relevant connection with your customers as a source of voice of the customer for new product development
20 Aug
Adwords ROI and report dates
Good post by Brian Carter at the Search Engine Journal blog on why “Your adwords ROI is better than you think“. He highlights that the date range you choose when reporting on Adwords conversions could make a big difference to the % conversion
20 Aug
Want to create your first iPhone app?
A guide to writing your first iPhone application, published in Smashing magazine.
20 Aug
Twitter resources
More information from “Who’s Blogging What“, this time focused on “The Most Useful Marketing Posts on Twitter“. It includes a link to a slidedeck from Ogilvy that shows how they recommend you use Twitter for branding. Also has a link to Twitter’s own guide, “Twitter for
16 Aug
Using words to convince, not confuse
How difficult is it to communicate precisely what we mean? In marketing, PR, sales (and in many other walks of life) you must be able to convey your message concisely, unambiguously and in a way that strikes a chord with the recipients. On this
09 Jul
Lead generation for Professional Services
One vital question for anyone establishing or trying to grow a consultancy is ‘how do we generate a regular stream of new business?’ – you can’t simply rely on good luck and a sunny disposition. One of the best guides I’ve
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